Highlights of Marketing Research in Romania
DOI:
https://doi.org/10.29358/sceco.v0i15.165Keywords:
marketing, marketing research, turnover, market operatorsAbstract
Being in direct dependence with markets development - namely, with economic development level, intensity of competition and consumers demands - domestic marketing research market registered up to the year 2008 a sustained increased. More and more players have come at this market, as represented of both world famous organizations, and locally operating companies. Revenues from marketing research services showed significant annual increases for most market operators. So as expected, the economic crisis spread at this level too, the year 2009 marking the beginning of earnings decline in marketing research services. On the activity distribution point of view the research marketing market in Romania is a concentrated one, mainly dominated by a relatively small number of multinational companies.Downloads
Downloads
Published
Issue
Section
License
Authors who publish with Studies and Scientific Researches. Economics Edition (SCECO) agree to the following terms:
-
Copyright Retention
Authors retain full copyright over their work and grant the journal the right of first publication. The published article is simultaneously licensed under the Creative Commons Attribution 4.0 International License (CC BY 4.0). This license permits others to:-
Share — copy and redistribute the material in any medium or format
-
Adapt — remix, transform, and build upon the material
for any purpose, even commercially, as long as proper attribution is given to the original author(s) and source.
-
-
Additional Distribution
Authors may enter into separate, non-exclusive contractual arrangements for the distribution of the journal’s published version of the work (e.g., post it to an institutional repository, include it in a book), with clear credit to the initial publication in SCECO. -
Preprint and Open Posting Policy
Authors are encouraged to post their work online (e.g., in preprint archives, institutional repositories, or personal websites) before submission, during review, and after publication.
This practice supports academic exchange and can lead to earlier and broader dissemination and citation of published work.
(See: “The Effect of Open Access” – PLOS)
For further inquiries regarding copyright, licensing, or archiving, please contact the editorial office at Editorial Board
How to Cite
