THE ADVERTISING MARKET OF EUROPEAN UNION COUNTRIES – THE EVOLUTION IN RECENT YEARS

Authors

  • Laura Catalina Timiras "Vasile Alecsandri" University of Bacau, Faculty of Economics

DOI:

https://doi.org/10.29358/sceco.v0i25.388

Keywords:

advertising market, turnover or gross premiums written, number of enterprises, gross domestic product, EU member states

Abstract

This paper seeks to highlight how the EU advertising market has evolved in recent years, as well as the link between the macroeconomic outcomes of the analyzed countries and the size of this market. According to the analyzed statistical data provided by Eurostat in recent years for which we have data, the advertising market (assessed by the Turnover or gross premiums written indicator) registered an upward trend in the EU, with the old EU members accounting about 90% of the total market, and the new member states just over 10%. The number of market operators also increased, with about 75% of them operating at the level of the old EU members. The size of the advertising markets at the level of the analyzed countries is closely linked to the recorded macroeconomic outcomes, with a direct and strong link between the gross premiums written and the Gross domestic product. The link has been studied both across EU countries and separately for the two categories of old states (EU - 15) and new EU members.

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Published

27.07.2017

Issue

Section

Articles

How to Cite

Timiras, L. C. (2017). THE ADVERTISING MARKET OF EUROPEAN UNION COUNTRIES – THE EVOLUTION IN RECENT YEARS. Studies and Scientific Researches. Economics Edition, 25. https://doi.org/10.29358/sceco.v0i25.388

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