Market orientation – a pertinent solution in reevaluating traditional marketing
DOI:
https://doi.org/10.29358/sceco.v0i15.170Keywords:
Marketing, market orientation, evaluating methodsAbstract
This article focuses on describing the latest trends in the theoretical and practical development of the marketing concept. Market orientation is the main item discussed, emphasizing the advantages and pitfalls of applying such a specific concept.Downloads
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