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  • GLOBAL ADVERTISING MARKET – THE DYNAMICS OF THE LAST DECADE

    DOI: https://doi.org/10.29358/sceco.v0i20.281
    Bogdan Nichifor
    25.12.2014

  • A CONCEPTUAL APPROACH ON PRESS CONFERENCE

    DOI: https://doi.org/10.29358/sceco.v0i21.317
    Ioana Olariu, Bogdan Nichifor
    19.07.2015

  • BRAND NAMING: SOUND SYMBOLISM, BRAND PREFERENCE AND BRAND PERFORMANCE

    DOI: https://doi.org/10.29358/sceco.v0i20.275
    Alina Catalina Duduciuc, Loredana Ivan
    27.01.2015

  • THEORETICAL FRAMEWORK OF ADVERTISING - SOME INSIGHTS

    DOI: https://doi.org/10.29358/sceco.v0i19.260
    Bogdan Nichifor
    30.07.2014

  • Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age

    DOI: https://doi.org/10.29358/sceco.v0i39.578
    Bogdan Nichifor, Luminița Zaiț, Laura Timiras
    30.07.2024

  • THE EFFECT OF ADVERTISING AND PRODUCT QUALITY ON THE PURCHASE DECISION OF HALAL COSMETICS WITH ONLINE CONSUMER REVIEWS AS MEDIATION VARIABLES

    DOI: https://doi.org/10.29358/sceco.v0i34.498
    Ristina Tri Rahmawati, Muhammad Anwar Fathoni
    31.12.2021

  • THE ADVERTISING MARKET OF EUROPEAN UNION COUNTRIES – THE EVOLUTION IN RECENT YEARS

    DOI: https://doi.org/10.29358/sceco.v0i25.388
    Laura Catalina Timiras
    27.07.2017

  • ADVERTISING BRANDS BY MEANS OF SOUNDS SYMBOLISM: THE INFLUENCE OF VOWELS ON PERCEIVED BRAND CHARACTERISTICS

    DOI: https://doi.org/10.29358/sceco.v0i21.304
    Alina Catalina Duduciuc
    19.07.2015

  • LEGISLATIVE FRAMEWORK OF BROADCASTING IN ROMANIA AND IN THE EUROPEAN UNION

    DOI: https://doi.org/10.29358/sceco.v0i19.253
    Diana Prihoanca, Brândușa-Mariana Amălăncei
    30.07.2014

  • Advertising or public relations – which is the organizations choice in the current period?

    DOI: https://doi.org/10.29358/sceco.v0i14.39
    Simona Duhalm
    14.12.2009

  • Specific elements of communication on agri-food products resulting from EU legislation

    DOI: https://doi.org/10.29358/sceco.v0i16-17.97
    Laura Timiras
    07.12.2012

  • Press Manipulation and Its Negative Impact on the Youth

    DOI: https://doi.org/10.29358/sceco.v0i15.146
    Ioana Manea, Ioana Popa
    15.12.2010
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