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No 20 (2014) GLOBAL ADVERTISING MARKET – THE DYNAMICS OF THE LAST DECADE Abstract  PDF
Bogdan Nichifor
 
No 20 (2014) BRAND NAMING: SOUND SYMBOLISM, BRAND PREFERENCE AND BRAND PERFORMANCE Abstract  PDF
Alina Catalina Duduciuc, Loredana Ivan
 
No 19 (2014) THEORETICAL FRAMEWORK OF ADVERTISING - SOME INSIGHTS Abstract  PDF
Bogdan Nichifor
 
No 21 (2015) A CONCEPTUAL APPROACH ON PRESS CONFERENCE Abstract  PDF
Ioana Olariu, Bogdan Nichifor
 
No 19 (2014) LEGISLATIVE FRAMEWORK OF BROADCASTING IN ROMANIA AND IN THE EUROPEAN UNION Abstract  PDF
Diana Prihoanca, Brândușa-Mariana Amălăncei
 
No 14 (2009) Advertising or public relations – which is the organizations choice in the current period? Abstract  PDF
Simona Duhalm
 
No 25 (2017) THE ADVERTISING MARKET OF EUROPEAN UNION COUNTRIES – THE EVOLUTION IN RECENT YEARS Abstract  PDF
Laura Catalina Timiras
 
No 21 (2015) ADVERTISING BRANDS BY MEANS OF SOUNDS SYMBOLISM: THE INFLUENCE OF VOWELS ON PERCEIVED BRAND CHARACTERISTICS Abstract  PDF
Alina Catalina Duduciuc
 
No 16-17 (2012): Combined issue for 2011 and 2012 Specific elements of communication on agri-food products resulting from EU legislation Abstract  PDF
Laura Timiras
 
No 15 (2010) Press Manipulation and Its Negative Impact on the Youth Abstract  PDF
Ioana Manea, Ioana Popa
 
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ISSN: 2344-1321 (online)
Faculty of Economic Sciences, Vasile Alecsandri University of Bacau
Strada Spiru Haret nr. 8, Bacau, 600114, Romania