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No 20 (2014) GLOBAL ADVERTISING MARKET – THE DYNAMICS OF THE LAST DECADE Abstract  PDF
Bogdan Nichifor
 
No 21 (2015) A CONCEPTUAL APPROACH ON PRESS CONFERENCE Abstract  PDF
Ioana Olariu, Bogdan Nichifor
 
No 20 (2014) BRAND NAMING: SOUND SYMBOLISM, BRAND PREFERENCE AND BRAND PERFORMANCE Abstract  PDF
Alina Catalina Duduciuc, Loredana Ivan
 
No 19 (2014) THEORETICAL FRAMEWORK OF ADVERTISING - SOME INSIGHTS Abstract  PDF
Bogdan Nichifor
 
No 21 (2015) ADVERTISING BRANDS BY MEANS OF SOUNDS SYMBOLISM: THE INFLUENCE OF VOWELS ON PERCEIVED BRAND CHARACTERISTICS Abstract  PDF
Alina Catalina Duduciuc
 
No 19 (2014) LEGISLATIVE FRAMEWORK OF BROADCASTING IN ROMANIA AND IN THE EUROPEAN UNION Abstract  PDF
Diana Prihoanca, Brândușa-Mariana Amălăncei
 
No 14 (2009) Advertising or public relations – which is the organizations choice in the current period? Abstract  PDF
Simona Duhalm
 
No 15 (2010) Press Manipulation and Its Negative Impact on the Youth Abstract  PDF
Ioana Manea, Ioana Popa
 
No 16-17 (2012): Combined issue for 2011 and 2012 Specific elements of communication on agri-food products resulting from EU legislation Abstract  PDF
Laura Timiras
 
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ISSN: 2344-1321 (online)
Faculty of Economic Sciences, Vasile Alecsandri University of Bacau
Strada Spiru Haret nr. 8, Bacau, 600114, Romania