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• GLOBAL ADVERTISING MARKET – THE DYNAMICS OF THE LAST DECADE

  Bogdan Nichifor

  25.12.2014

  DOI: https://doi.org/10.29358/sceco.v0i20.281

• A CONCEPTUAL APPROACH ON PRESS CONFERENCE

  Ioana Olariu, Bogdan Nichifor

  19.07.2015

  DOI: https://doi.org/10.29358/sceco.v0i21.317

• BRAND NAMING: SOUND SYMBOLISM, BRAND PREFERENCE AND BRAND PERFORMANCE

  Alina Catalina Duduciuc, Loredana Ivan

  27.01.2015

  DOI: https://doi.org/10.29358/sceco.v0i20.275

• THEORETICAL FRAMEWORK OF ADVERTISING - SOME INSIGHTS

  Bogdan Nichifor

  30.07.2014

  DOI: https://doi.org/10.29358/sceco.v0i19.260

• Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age

  Bogdan Nichifor, Luminița Zaiț, Laura Timiras

  30.07.2024

  DOI: https://doi.org/10.29358/sceco.v0i39.578

• THE EFFECT OF ADVERTISING AND PRODUCT QUALITY ON THE PURCHASE DECISION OF HALAL COSMETICS WITH ONLINE CONSUMER REVIEWS AS MEDIATION VARIABLES

  Ristina Tri Rahmawati, Muhammad Anwar Fathoni

  31.12.2021

  DOI: https://doi.org/10.29358/sceco.v0i34.498

• THE ADVERTISING MARKET OF EUROPEAN UNION COUNTRIES – THE EVOLUTION IN RECENT YEARS

  Laura Catalina Timiras

  27.07.2017

  DOI: https://doi.org/10.29358/sceco.v0i25.388

• ADVERTISING BRANDS BY MEANS OF SOUNDS SYMBOLISM: THE INFLUENCE OF VOWELS ON PERCEIVED BRAND CHARACTERISTICS

  Alina Catalina Duduciuc

  19.07.2015

  DOI: https://doi.org/10.29358/sceco.v0i21.304

• LEGISLATIVE FRAMEWORK OF BROADCASTING IN ROMANIA AND IN THE EUROPEAN UNION

  Diana Prihoanca, Brândușa-Mariana Amălăncei

  30.07.2014

  DOI: https://doi.org/10.29358/sceco.v0i19.253

• Advertising or public relations – which is the organizations choice in the current period?

  Simona Duhalm

  14.12.2009

  DOI: https://doi.org/10.29358/sceco.v0i14.39

• Specific elements of communication on agri-food products resulting from EU legislation

  Laura Timiras

  07.12.2012

  DOI: https://doi.org/10.29358/sceco.v0i16-17.97

• Press Manipulation and Its Negative Impact on the Youth

  Ioana Manea, Ioana Popa

  15.12.2010

  DOI: https://doi.org/10.29358/sceco.v0i15.146