Implications of the main mathematical methods on marketing decision making process

Authors

  • Ioana Olariu

DOI:

https://doi.org/10.29358/sceco.v0i16-17.93

Keywords:

decision, decision making process, mathematical methods

Abstract

Decision analysis incorporates both the awareness of decision makers, which is located between total confidence and total ignorance and action values assigned to outcomes variants, meaning decision makers preferences. Marketing actions are often insecure. Under these conditions, to achieve the desired result, the company management shall have decision analysis models based on mathematical theories developed in recent decades. Decision analysis is the procedural and formal logic highlights include decision makers a situation and a number of techniques that determine the selection of a solution which solves the problem. Methodological approach of this process serves to form makers options.

Downloads

Download data is not yet available.

Downloads

Published

07.12.2012

How to Cite

Olariu, I. (2012). Implications of the main mathematical methods on marketing decision making process. Studies and Scientific Researches. Economics Edition, 16-17. https://doi.org/10.29358/sceco.v0i16-17.93

Most read articles by the same author(s)

1 2 > >>