THE ROLE OF PERCEIVED EASE OF USE AND PERCEIVED RISK TOWARDS E-COMMERCE PAYLATER ADOPTION IN INDONESIA
DOI:
https://doi.org/10.29358/sceco.v0i38.561Keywords:
paylater, perceived risk, technology acceptance model, behavioral intention, fintechAbstract
The aim of this study is to examine the effect of Perceived Ease of Use and Perceived Risk as a multi-dimension faceted on Behavioral Intention of Paylater users in e-commerce at Greater Jakarta area in Indonesia. This research applied a quantitative method. The data collection methods used in this research were distributing the questionnaire to e-commerce platforms and paylater users. Behavioral Intention was analyzed by adopting TAM (Technology Acceptance Model) framework and incorporating perceived risk as one of the resistor factors in the model. Based on the results, it was discovered that Perceived Ease of Use significantly affects Behavioral Intention through Perceived Usefulness. The findings also indicate that Perceived Usefulness affects Behavioral Intention and is considered the biggest factor in affecting Behavioral Intention.Downloads
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