BUSINESS OPPORTUNITIES IN ROMANIA: INFOMEDIARY, LINK BETWEEN GOVERNMENT INSTITUTIONS AND THE BUSINESS ENVIRONMENT

Abstract

In many fields of activity of the national economy, the legislative basis is one that is constantly changing, being numerous situations in which the impact of legislative initiatives is unfavorable for business environment, and not only that. In this context, the representatives of the business environment, directly affected, can express their opinion by participating in public debates, thus appearing, in their case and for others, the real need for correct, complete, and real-time information in relation to the various events/debates organized by the various public bodies. At this stage, infomediaries intervene providing monitoring, collection, analysis, and synthesis services of data of interest, from different fields of activity, from multiple formal and informal sources found in the virtual environment, offering real support in the involvement of interested parties in the public decision-making process. The article wants, starting from the existing theoretical support in the literature, to highlight the particularities of the specific market in Romania, the emphasis being on identifying the attractiveness of this field of activity and, implicitly, the competitiveness of the active units of the profile.