Advertising or public relations – which is the organizations choice in the current period?
DOI:
https://doi.org/10.29358/sceco.v0i14.39Keywords:
communication, efficiency, media, persuasion, advertising, public relationsAbstract
In the current period, when the issue of efficient use of financial resources is a central, organizations seeking the best ways to both promote their self-image, and products or services they produce and sell. Between the promotional techniques by the mass communication in which organizations can appeal, the makers have to choose between advertising and public relations activities.Downloads
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