FESTIVE FOOD BRANDS AWARENESS AMONG YOUNG PEOPLE ON ROMANIAN MARKET

Laura Catalina Timiras

doi:10.29358/sceco.v0i24.367

FESTIVE FOOD BRANDS AWARENESS AMONG YOUNG PEOPLE ON ROMANIAN MARKET

Authors

Laura Catalina Timiras "Vasile Alecsandri" University of Bacau, Faculty of Economics

DOI:

https://doi.org/10.29358/sceco.v0i24.367

Keywords:

brand, unassisted awareness, top of mind awareness, festive foods, Romanian market

Abstract

In this paper are presented some of the results obtained through an exploratory research carried out in the month of April 2016 on a sample of 100 students from the Vasile Alecsandri University of Bacau, referring to awareness of festive food brands on the Romanian market. Festive products have special sensory properties designed to especially satisfy gastronomic indulgence and not nutritional needs of individuals. Thus, we studied a number of categories covering mainly food products for the pleasure of eating, namely: confectionery, coffee, tea, chips and snacks, soft drinks and alcoholic beverages. Thus there are shown brands that enjoy the highest spontaneous awareness in the investigated sample, young people undergoing investigation being asked to indicate the top 3 brands that come to mind for various product categories investigated. The study shows both the brands which enjoy the highest top of mind awareness and those brands which were nominated by most respondents among the top three of which they remember.

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Published

30.12.2016

Issue

No. 24 (2016)

Section

Articles

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How to Cite

Timiras, L. C. (2016). FESTIVE FOOD BRANDS AWARENESS AMONG YOUNG PEOPLE ON ROMANIAN MARKET. Studies and Scientific Researches. Economics Edition, 24. https://doi.org/10.29358/sceco.v0i24.367