PERSONAL SELLING IN MARKETING

Authors

  • Ioana Olariu

DOI:

https://doi.org/10.29358/sceco.v0i0.348

Keywords:

selling, presentation, follow-up, communication, evaluation

Abstract

Personal selling is a major element in the marketing communication program of a business firm. This article describes in a theoretical way the scope and significance of personal selling in marketing, it outlines the stages of the selling process. Personal selling is the most effective marketing communication tool because it allows salespeople to adapt their presentation to each potential or current client. They use their knowledge of the customer’s buying process to choose effective sales strategies. An effective sales presentation is usually the most important element of a sales job. Most well-managed companies want their salespeople to go through the following sequence in making a presentation: locating and qualifying prospects, a pre-approach, the presentation itself, closing the sale and follow-up. Finding the best prospects may be the key step in this sequence, but the close may be the hardest part.

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Published

30.06.2016

Issue

Section

Articles

How to Cite

Olariu, I. (2016). PERSONAL SELLING IN MARKETING. Studies and Scientific Researches. Economics Edition. https://doi.org/10.29358/sceco.v0i0.348

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