PUBLIC RELATIONS IN PUBLIC ADMINISTRATION: ROLE AND MANAGEMENT, IN A SOCIO-POLITICAL MARKETING CONTEXT

Authors

  • Dorian Pocovnicu Interdisciplinary Doctoral School in Marketing, “Transilvania” University of Braşov

DOI:

https://doi.org/10.29358/sceco.v0i19.263

Keywords:

public relations, communication process, participative democracy, citizens

Abstract

Many agree that PR and marketing are at their best when used together, when it comes to local public administration institutions there is the need for both an individual and symbiotic approach of the two. Taking into consideration that public interest organizations act within public space, PR represents a public communication strategy. Thus they present the role of generating a climate and state of social normality and, especially in democratic societies, PR plays the part of generator of communication flows between public institutions, citizens and stakeholders. In a social-political marketing context, envisaged as an aggregate of processes, with a multiple purpose, the generator which is PR must unfold coherently for each of the processes. It is our purpose in this paper to depict the PR role and management in the case of one local public administration institution (Bacau Prefect Institution), in a socio-political marketing context.

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Published

30.07.2014

Issue

Section

Articles

How to Cite

Pocovnicu, D. (2014). PUBLIC RELATIONS IN PUBLIC ADMINISTRATION: ROLE AND MANAGEMENT, IN A SOCIO-POLITICAL MARKETING CONTEXT. Studies and Scientific Researches. Economics Edition, 19. https://doi.org/10.29358/sceco.v0i19.263