AUTOMOTIVE MARKET- FROM A GENERAL TO A MARKET SEGMENTATION APPROACH

Liviana Andreea Niminet

doi:10.29358/sceco.v0i18.192

AUTOMOTIVE MARKET- FROM A GENERAL TO A MARKET SEGMENTATION APPROACH

Authors

Liviana Andreea Niminet "Vasile Alecsandri" University of Bacau

DOI:

https://doi.org/10.29358/sceco.v0i18.192

Keywords:

automotive markets, market analysis, market segmentation, strategic groups

Abstract

Automotive market and its corresponding industry are undoubtedly of outmost importance and therefore proper market segmentation is crucial for market players, potential competitors and customers as well. Time has proved that market economic analysis often shown flaws in determining the relevant market, by using solely or mainly the geographic aspect and disregarding the importance of segments on the automotive market. For these reasons we propose a new approach of the automotive market proving the importance of proper market segmentation and defining the strategic groups within the automotive market.

Downloads

Download data is not yet available.

Downloads

Published

15.12.2013

Issue

No. 18 (2013)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

How to Cite

Niminet, L. A. (2013). AUTOMOTIVE MARKET- FROM A GENERAL TO A MARKET SEGMENTATION APPROACH. Studies and Scientific Researches. Economics Edition, 18. https://doi.org/10.29358/sceco.v0i18.192