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No 23 (2016) ROMANIAN BRAND NOTORIETY AMONG YOUNG PEOPLE Abstract  PDF
Laura Catalina Timiras
 
2016: Special issue, June 2016 YOUNG PEOPLE'S PREFERENCES FOR ROMANIAN AGRO ALIMENTARY GOODS Abstract  PDF
Laura Catalina Timiras
 
No 20 (2014) BRAND NAMING: SOUND SYMBOLISM, BRAND PREFERENCE AND BRAND PERFORMANCE Abstract  PDF
Alina Catalina Duduciuc, Loredana Ivan
 
No 23 (2016) PREFERENCES OF YOUTH IN RELATION TO THE ORIGIN OF BRANDS - ROMANIAN AND FOREIGN - AND ITS MAIN MOTIVATION Abstract  PDF
Laura Catalina Timiras
 
No 20 (2014) PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKET Abstract  PDF
Eugenia Harja, Laura Catalina Timiras
 
No 18 (2013) LOYALTY – THE NUCLEUS OF BRAND CAPITAL. CASE STUDY: ROM CHOCOLATE BAR Abstract  PDF
Brindusa Mariana Amalancei
 
No 24 (2016) FESTIVE FOOD BRANDS AWARENESS AMONG YOUNG PEOPLE ON ROMANIAN MARKET Abstract  PDF  PDF
Laura Catalina Timiras
 
No 24 (2016) ROMANIAN BRANDS AWARENESS AMONG YOUNG PEOPLE. THE CASE OF COMMON FOOD PRODUCTS Abstract  PDF  PDF
Laura Catalina Timiras
 
No 21 (2015) ADVERTISING BRANDS BY MEANS OF SOUNDS SYMBOLISM: THE INFLUENCE OF VOWELS ON PERCEIVED BRAND CHARACTERISTICS Abstract  PDF
Alina Catalina Duduciuc
 
No 21 (2015) THE CONTRIBUTION OF GESTURES TO PERSONAL BRANDING Abstract  PDF
Brînduşa-Mariana Amălăncei
 
No 19 (2014) WHY DON’T YOU COME OVER? – A DIFFERENT WAY TO PROMOTE ROMANIA Abstract  PDF
Monica Patrut
 
No 18 (2013) THE POLITICAL ACTOR’S BRAND IN THE 2012 BACĂU ELECTORAL CAMPAIGN Abstract  PDF
Cristina Cirtita-Buzoianu
 
No 15 (2010) The Great Depression and the current crisis: brand-related attitudes Abstract  PDF
Cosmin Ichim
 
No 15 (2010) Brand Leadership in the contemporary economy Abstract  PDF
Andreia Andrei, Monica Talaba
 
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ISSN: 2344-1321 (online)
Faculty of Economic Sciences, Vasile Alecsandri University of Bacau
Strada Spiru Haret nr. 8, Bacau, 600114, Romania