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  • PREFERENCES OF YOUTH IN RELATION TO THE ORIGIN OF BRANDS - ROMANIAN AND FOREIGN - AND ITS MAIN MOTIVATION

    DOI: https://doi.org/10.29358/sceco.v0i23.361
    Laura Catalina Timiras
    31.07.2016

  • ROMANIAN BRAND NOTORIETY AMONG YOUNG PEOPLE

    DOI: https://doi.org/10.29358/sceco.v0i23.357
    Laura Catalina Timiras
    31.07.2016

  • YOUNG PEOPLE'S PREFERENCES FOR ROMANIAN AGRO ALIMENTARY GOODS

    DOI: https://doi.org/10.29358/sceco.v0i0.353
    Laura Catalina Timiras
    30.06.2016

  • BRAND NAMING: SOUND SYMBOLISM, BRAND PREFERENCE AND BRAND PERFORMANCE

    DOI: https://doi.org/10.29358/sceco.v0i20.275
    Alina Catalina Duduciuc, Loredana Ivan
    27.01.2015

  • PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKET

    DOI: https://doi.org/10.29358/sceco.v0i20.272
    Eugenia Harja, Laura Catalina Timiras
    25.12.2014

  • LOYALTY – THE NUCLEUS OF BRAND CAPITAL. CASE STUDY: ROM CHOCOLATE BAR

    DOI: https://doi.org/10.29358/sceco.v0i18.201
    Brindusa Mariana Amalancei
    15.12.2013

  • FESTIVE FOOD BRANDS AWARENESS AMONG YOUNG PEOPLE ON ROMANIAN MARKET

    DOI: https://doi.org/10.29358/sceco.v0i24.367
    Laura Catalina Timiras
    30.12.2016

  • ROMANIAN BRANDS AWARENESS AMONG YOUNG PEOPLE. THE CASE OF COMMON FOOD PRODUCTS

    DOI: https://doi.org/10.29358/sceco.v0i24.366
    Laura Catalina Timiras
    30.12.2016

  • Key Drivers of Brand Loyalty among Homogenous Firms: The Case of the Nigerian Telecommunication Industry

    DOI: https://doi.org/10.29358/sceco.v0i34.497
    Obukohwo Oba Efayena, Enoh Hilda Olele, Ngozi Patricia Buzugbe
    31.12.2021

  • ADVERTISING BRANDS BY MEANS OF SOUNDS SYMBOLISM: THE INFLUENCE OF VOWELS ON PERCEIVED BRAND CHARACTERISTICS

    DOI: https://doi.org/10.29358/sceco.v0i21.304
    Alina Catalina Duduciuc
    19.07.2015

  • THE CONTRIBUTION OF GESTURES TO PERSONAL BRANDING

    DOI: https://doi.org/10.29358/sceco.v0i21.307
    Brînduşa-Mariana Amălăncei
    19.07.2015

  • WHY DON’T YOU COME OVER? – A DIFFERENT WAY TO PROMOTE ROMANIA

    DOI: https://doi.org/10.29358/sceco.v0i19.237
    Monica Patrut
    30.07.2014

  • THE POLITICAL ACTOR’S BRAND IN THE 2012 BACĂU ELECTORAL CAMPAIGN

    DOI: https://doi.org/10.29358/sceco.v0i18.220
    Cristina Cirtita-Buzoianu
    15.12.2013

  • The Great Depression and the current crisis: brand-related attitudes

    DOI: https://doi.org/10.29358/sceco.v0i15.142
    Cosmin Ichim
    15.12.2010

  • Brand Leadership in the contemporary economy

    DOI: https://doi.org/10.29358/sceco.v0i15.133
    Andreia Andrei, Monica Talaba
    15.12.2010
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