| Issue | Title | |
| No 23 (2016) | PREFERENCES OF YOUTH IN RELATION TO THE ORIGIN OF BRANDS - ROMANIAN AND FOREIGN - AND ITS MAIN MOTIVATION | Abstract PDF |
| Laura Catalina Timiras | ||
| No 23 (2016) | ROMANIAN BRAND NOTORIETY AMONG YOUNG PEOPLE | Abstract PDF |
| Laura Catalina Timiras | ||
| 2016: Special issue, June 2016 | YOUNG PEOPLE'S PREFERENCES FOR ROMANIAN AGRO ALIMENTARY GOODS | Abstract PDF |
| Laura Catalina Timiras | ||
| No 20 (2014) | BRAND NAMING: SOUND SYMBOLISM, BRAND PREFERENCE AND BRAND PERFORMANCE | Abstract PDF |
| Alina Catalina Duduciuc, Loredana Ivan | ||
| No 18 (2013) | LOYALTY – THE NUCLEUS OF BRAND CAPITAL. CASE STUDY: ROM CHOCOLATE BAR | Abstract PDF |
| Brindusa Mariana Amalancei | ||
| No 20 (2014) | PARTICULARITIES OF CONSUMER BEHAVIOR IN THE COSMETICS MARKET | Abstract PDF |
| Eugenia Harja, Laura Catalina Timiras | ||
| No 24 (2016) | FESTIVE FOOD BRANDS AWARENESS AMONG YOUNG PEOPLE ON ROMANIAN MARKET | Abstract PDF PDF |
| Laura Catalina Timiras | ||
| No 24 (2016) | ROMANIAN BRANDS AWARENESS AMONG YOUNG PEOPLE. THE CASE OF COMMON FOOD PRODUCTS | Abstract PDF PDF |
| Laura Catalina Timiras | ||
| No 18 (2013) | THE POLITICAL ACTOR’S BRAND IN THE 2012 BACĂU ELECTORAL CAMPAIGN | Abstract PDF |
| Cristina Cirtita-Buzoianu | ||
| No 15 (2010) | The Great Depression and the current crisis: brand-related attitudes | Abstract PDF |
| Cosmin Ichim | ||
| No 15 (2010) | Brand Leadership in the contemporary economy | Abstract PDF |
| Andreia Andrei, Monica Talaba | ||
| No 21 (2015) | ADVERTISING BRANDS BY MEANS OF SOUNDS SYMBOLISM: THE INFLUENCE OF VOWELS ON PERCEIVED BRAND CHARACTERISTICS | Abstract PDF |
| Alina Catalina Duduciuc | ||
| No 21 (2015) | THE CONTRIBUTION OF GESTURES TO PERSONAL BRANDING | Abstract PDF |
| Brînduşa-Mariana Amălăncei | ||
| No 19 (2014) | WHY DON’T YOU COME OVER? – A DIFFERENT WAY TO PROMOTE ROMANIA | Abstract PDF |
| Monica Patrut | ||
| No 34 (2021) | Key Drivers of Brand Loyalty among Homogenous Firms: The Case of the Nigerian Telecommunication Industry | Abstract PDF |
| Obukohwo Oba Efayena, Enoh Hilda Olele, Ngozi Patricia Buzugbe | ||
| 1 - 15 of 15 Items | ||
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ISSN: 2344-1321 (online)