Importance of database for direct marketing campaigns
DOI:
https://doi.org/10.29358/sceco.v0i16-17.94Keywords:
direct marketing, direct marketing campaign, database, customersAbstract
Direct marketing activities involve interactivity and customization which requires a good knowledge of current and potential customers. Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view are contained within a database.Downloads
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Published
07.12.2012
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How to Cite
Prihoanca, D. (2012). Importance of database for direct marketing campaigns. Studies and Scientific Researches. Economics Edition, 16-17. https://doi.org/10.29358/sceco.v0i16-17.94
