Social Responsibility At The Academic Level. Study Case: The University Of Bucharest

Abstract

In the last decades the corporate social responsibility (CSR) has been a major subject both for universities, civil society and businesses. Although the CSR concept is especially promoted by large multinational and transnational corporations, it has become also a prominent issue for universities. Social responsibility represents more than a challenge for universities. It has to be a purpose of the universities, taking into account that young people formation also means creating a high level of awareness about the need to involve members of society in solving social problems. Our paper contributes for better clarifying the CSR concept and presents as a study case some of initiatives of the University of Bucharest related to the social responsibility.