UTAUT 2 (UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY-2) AND TRUST INTEGRATION MODEL TOWARDS BEHAVIORAL INTENTION TO CONTINUE, WILLINGNESS TO RECOMMEND, AND LEVEL OF USE

Abstract

This research uses the integration model of UTAUT 2 and Trust by testing the constructs of Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation, Habit, Price Value, and Trust as forming Behavioral Intention to Continue and their implications for Willingness to Recommend and Level of Use. Data was collected using a survey method with 102 Permata Mobile X user respondents who actively used Permata Mobile X. The questionnaire was distributed via Google Forms, and the data was processed using the Partial Least Square Structural Equation Model approach with the help of SmartPLS 3.0 software. The results of this research are that Performance Expectancy and Social Influence are proven to affect behavioral intention to continue positively. Furthermore, Behavioral Intention to Continue has been proven to positively affect Willingness to Recommend and Level of Use. Meanwhile, other hypotheses have not shown significant facts. Several managerial implications were explained at the end of the paper.