Strategic marketing – some conceptual and operational reviews from structured marketing works
DOI:
https://doi.org/10.29358/sceco.v0i14.45Keywords:
strategic marketing, marketing strategy, processes.Abstract
Strategic marketing has been for a long time widely recognized as an important aspect of activity of modern organizations. Knowing it characteristics and its role in organizational management is extremely important in developing a long-time efficient business. This article focuses on presenting some synthetic conclusions extracted from the structured strategic marketing works of well-known marketing authors.Downloads
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Published
14.12.2009
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How to Cite
Nichifor, B. (2009). Strategic marketing – some conceptual and operational reviews from structured marketing works. Studies and Scientific Researches. Economics Edition, 14. https://doi.org/10.29358/sceco.v0i14.45
