The role and importance of public relations at non-governmental organizations

Authors

  • Simona Duhalm

DOI:

https://doi.org/10.29358/sceco.v0i15.140

Keywords:

fundraising activities, communication, non-governmental organizations, persuasion, public relations

Abstract

Phenomenon of globalization during the twentieth century, has increased the importance of nongovernmental organizations. Their development has gained to the whole world providing an important part of social, educational, cultural and welfare services that the community felt. Voluntary and non-profit activity which it carries led, implicitly, to increasing importance in public relations sector, compared with profit business.

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Published

15.12.2010

Issue

Section

Articles

How to Cite

Duhalm, S. (2010). The role and importance of public relations at non-governmental organizations. Studies and Scientific Researches. Economics Edition, 15. https://doi.org/10.29358/sceco.v0i15.140