ROMANIAN BRANDS AWARENESS AMONG YOUNG PEOPLE. THE CASE OF COMMON FOOD PRODUCTS

Abstract

Awareness is a prerequisite in the development of successful brands; in this paper are highlighted, for certain categories of common food products, brands enjoying the highest spontaneous awareness among young people. On the basis of this work are some of the results of a direct research conducted on a sample of 100 students, aged between 18 and 30 years. Common foods are intended for current consumption, serving to meet the dietary needs of consumers. Thus, we studied certain categories of food products with characteristics which make them fall within the common products category: milk and dairy products, meat and cooked meat (except fish), fish and eggs, canned meat (including pate), canned vegetables, bakery, milling products, pasta, breakfast cereals, sugar, eggs, nuts and seeds, oil, margarine. The conducted research has an exploratory character.