Market orientation – a pertinent solution in reevaluating traditional marketing

Luminita Zait, Laura Timiras, Bogdan Nichifor

DOI: http://dx.doi.org/10.29358/sceco.v0i15.170

Abstract


This article focuses on describing the latest trends in the theoretical and practical development of the marketing concept. Market orientation is the main item discussed, emphasizing the advantages and pitfalls of applying such a specific concept.

Keywords


Marketing; market orientation; evaluating methods

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ISSN: 2344-1321 (online)