The financial behavior of the banking services’ consumers regarding the credit- contracting for the crisis-period in Romania

Abstract

The knowledge of costumer behavior can be interpreted as a provocation in the current economical conditions, however in conditions of crisis it becomes of vital importance. Consumer behavior is influenced by a series of factors. In the present conditions of economic-crisis, the consumers’ financial behavior regarding the banking services is strongly influenced by the economic environment. The psychological factor makes itself known, and consumers become more attentive with their financial resources, those owned or attracted.