ZAIT, Luminita. The process of marketing management – between the management marketing activities and the operational marketing. Studies and Scientific Researches. Economics Edition, [S. l.], n. 14, 2009. DOI: 10.29358/sceco.v0i14.55. Disponível em: https://sceco.ub.ro/index.php/SCECO/article/view/55.. Acesso em: 15 nov. 2024.