NICHIFOR, Bogdan; ZAIȚ, Luminița; TIMIRAS, Laura. Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age. Studies and Scientific Researches. Economics Edition, [S. l.], n. 39, 2024. DOI: 10.29358/sceco.v0i39.578. Disponível em: https://sceco.ub.ro/index.php/SCECO/article/view/578.. Acesso em: 10 apr. 2025.