EFAYENA, Obukohwo Oba; OLELE, Enoh Hilda; BUZUGBE, Ngozi Patricia. Key Drivers of Brand Loyalty among Homogenous Firms: The Case of the Nigerian Telecommunication Industry.
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DOI: 10.29358/sceco.v0i34.497. DisponÃvel em: https://sceco.ub.ro/index.php/SCECO/article/view/497.. Acesso em: 9 apr. 2025.