DUDUCIUC, Alina Catalina; IVAN, Loredana. BRAND NAMING: SOUND SYMBOLISM, BRAND PREFERENCE AND BRAND PERFORMANCE. Studies and Scientific Researches. Economics Edition, [S. l.], n. 20, 2015. DOI: 10.29358/sceco.v0i20.275. Disponível em: https://sceco.ub.ro/index.php/SCECO/article/view/275.. Acesso em: 19 jun. 2025.