TIMIRAS, Laura Catalina. INSIGHTS INTO QUALITATIVE VARIABLES ASSESSMENT IN MARKETING RESEARCH. Studies and Scientific Researches. Economics Edition, [S. l.], n. 19, 2014. DOI: 10.29358/sceco.v0i19.242. Disponível em: https://sceco.ub.ro/index.php/SCECO/article/view/242.. Acesso em: 13 may. 2025.