AMALANCEI, Brindusa Mariana. LOYALTY – THE NUCLEUS OF BRAND CAPITAL. CASE STUDY: ROM CHOCOLATE BAR. Studies and Scientific Researches. Economics Edition, [S. l.], n. 18, 2013. DOI: 10.29358/sceco.v0i18.201. Disponível em: https://sceco.ub.ro/index.php/SCECO/article/view/201.. Acesso em: 6 apr. 2025.