DIMENSIONS OF THE MARKET RISK

Authors

  • Cornelia Marcela Danu University "Vasile Alecsandri" of Bacău, Faculty of Economic Sciences

DOI:

https://doi.org/10.29358/sceco.v0i19.248

Keywords:

the market risk, risks of the consumer, the risks of the suppliers, perceived risk, assumed risk

Abstract

The present work presents the concept approach and the types of the market risks, considering the representatives of the two correlative dimensions of the market: the supply and the demand. This approach dissociates from the other ways to define and to manage the market risks by the message that it communicates: all the types of risk caused by the market activities are market risks. These are anthropic risks, based on information and decision. From the point of view of source, the market risks or the decisional risks have the actions of the deciders (natural person or legal person) to achieving the personal goals or mission or the objectives of the firm which they represent. The market risks are those which pose a threat to the attainment of the major objectives or purposes and to maximizing of advantages: the utility for the consumer and profit for the enterprise. The results of the dynamic interdependences are determined by the optimal management of each type of risk, taking into account the system of risks and the potential for transformation of the risk-cause in risk-effect and vice versa.

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Author Biography

  • Cornelia Marcela Danu, University "Vasile Alecsandri" of Bacău, Faculty of Economic Sciences
    Marketing si Management

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Published

30.07.2014

Issue

Section

Articles

How to Cite

Danu, C. M. (2014). DIMENSIONS OF THE MARKET RISK. Studies and Scientific Researches. Economics Edition, 19. https://doi.org/10.29358/sceco.v0i19.248