Highlights of Marketing Research in Romania

Abstract

Being in direct dependence with markets development - namely, with economic development level, intensity of competition and consumers demands - domestic marketing research market registered up to the year 2008 a sustained increased. More and more players have come at this market, as represented of both world famous organizations, and locally operating companies. Revenues from marketing research services showed significant annual increases for most market operators. So as expected, the economic crisis spread at this level too, the year 2009 marking the beginning of earnings decline in marketing research services. On the activity distribution point of view the research marketing market in Romania is a concentrated one, mainly dominated by a relatively small number of multinational companies.